Super model and Victoria’s Secret Angel Lily Aldridge is chased by paparazzi. In the latest fashion film by Michael Kors, Aldridge darts in and around Frank Gehry’s Walt Disney Concert Hall while graphics of tabloids populate the screen to give the viewer the sense that Aldridge’s character is at the center of media gossip interest. Copy is cutely crafted to call out the 6 key shoes, while cut aways also shows the eyewear and watches.
With her high cheekbones, pillowy lips and a piercing stare, it’s no surprise Lily Aldridge is continuing to be the star of Michael Kors Jet Set 6 campaign.
She first worked with Michael Kors in Spring 2015. The Los Angeles-born, Nashville-based beauty knows a thing or two about striking apose.
While the Michael Kors Jet Set 6 campaign fashion film may not be as appealing as I expected, it does show that design houses can put their thinking caps on to support key product initiatives by developing tailored stories. While the idea of being chased by paparazzi could have lent itself to so many other avenues both literally and figuratively, what Michael Kors is shooting fashion films for his collections, he knows how to promote.
